最新的Oracle 1z1-952免費考試真題

問題1

Identify the dependencies and data sources for a local campaign.

A. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

B. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data

C. Dependency: Custom audiences pixel, Data Sources: 1st party offline data

D. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data

E. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data

正確答案: A

問題2

There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A. JSON return tag

B. Real-time server data transfer

C. Batch server data transfer

D. Paste a pixel campaign delivery.

E. User Data API

正確答案: A,B

問題3

How are look-alike models produced?

A. They are built by creating audiences from categories with high index values.

B. They are built by identifying targets with the highest action rate on the Funnel Analysis report.

C. They are built by ingesting online data from partner sites.

D. They are built within the platform using logic to connect audiences.

E. They are built by data partners using complex algorithms of multiple data attributes.

正確答案: A

問題4

Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A. Add phint ret=js to the CoreTag.

B. Select JSON Result in the Container Settings.

C. Deploy the JSON Return Tag.

D. Select JSON Return Tag in the Campaign Settings.

正確答案: C,D

問題5

You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A. 30

B. 7

C. 15

D. Win Each Category

E. 1

F. Win Every Time

正確答案: F

問題6

Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A. Self-service OnRamp

B. Managed classification

C. Corporate classification

D. Self-classification

正確答案: A

問題7

You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A. Operational Rollout

B. Data Ingestion

C. Discover

D. Data Classification

E. Data Scoping

正確答案: C

問題8

What is the definition of a regex pixel?

A. It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.

B. It is used for DCO campaigns.

C. It is a pixel used for ID swapping.

D. It is a javascript tag used for sending user level category information back to the browser.

E. It is a pixel for transmitting audience data out in real time at the time of page load.

正確答案: A

最新的Oracle Data Management Platform Cloud 2017 Implementation Essentials - 1z1-952免費考試真題

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