A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order. Which phase encompasses creating Jobs To Be Done?

• A. Prototype
• B. Deploy
• C. Define

While conceptualizing a new footwear line, the design team gained feedback that both employees and consumers are seeking more sustainable products. Leaders need more rationale to justify the investment.
Which values-based design principle should be used to reinforce this feedback?

• A. Use energy from renewable resources.
• B. Focus on creating enduring advantage.
• C. Create products from recycled materials.

A start up company that develops machine learning based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?

• A. Both are tactics intended to solve a problem.
• B. Both are solution-free statements.
• C. Both explain the scope of the possible solution.

The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable device to track customers ' activity during workouts. They employ footwear designers and manufacturing experts, but they lack an engineer experienced in consumer hardware. What should the strategy designer do to determine whether or not to pursue this product idea?

• A. Conduct an expert interview in consumer device engineering.
• B. Perform secondary research on common hardware issues.
• C. Hire an engineer with experience in consumer devices.