最新的Google adwords-reporting免費考試真題

問題1

You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?

A. A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.

B. A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.

C. A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.

D. A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.

正確答案: B

問題2

Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A. Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in searchresults.

B. Duplicate keywords across the ad groups make the cost-per-click higher.

C. Duplicate keywords across the ad groups aren't effective as Google will only show one ad peradvertiser.

D. Duplicate keywords across the ad groups will double (if not more) her advertising costs.

正確答案: C

問題3

Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?

A. None! Tom should include as many keywords as possible to generate clicks to his site.

B. Too many keywords will consume Tom's entire budget.

C. Too many keywords will cause Tom's ad to not show in the Google Content Network.

D. Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.

正確答案: D

問題4

Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A. 2

B. 30

C. 25

D. Unlimited

正確答案: B

問題5

Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?

A. Years

B. 6 months

C. 30 days

D. 12 weeks

正確答案: A

問題6

Which of the following labels allows you to customize your own conversion type?

A. Other label

B. Leads

C. Sign-ups

D. View of a key page

正確答案: A

問題7

You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

A. Google Analytics

B. Keyword Tool

C. Keyword Tool Supercharger

D. AdWords Editor

正確答案: B

問題8

What reporting portion of Google Analytics would you examine if you're interested in seeing your most popular pages in your website?

A. Goals

B. Content

C. Web page views

D. E-commerce

正確答案: B

問題9

Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

A. Conversion script

B. Tracking script

C. Control script

D. User-ID script

正確答案: B

問題10

Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

A. Traffic Estimator

B. Conversion Tracking

C. Google Analytics

D. Keyword Tool

正確答案: D

問題11

Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?

A. Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop.

B. Beth simply needs to remove the conversion tracking code from her header section on her web pages.

C. Beth can choose Reporting, Settings, Conversions, and then choose Stop.

D. Beth can choose Reporting, Conversions, select the action, and then click Delete.

正確答案: D

問題12

You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?

A. Google Sponsored Listing

B. Google Analytics

C. Google Conversion Tracking

D. Google AdWords Editor

正確答案: B

問題13

Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A. Choose Reports, then Traffic Sources, then Referrers

B. Choose Traffic Sources, then Traffic Inbound, then Referring Sites

C. Choosing Traffic Sources, then Inbound Links

D. Choose Traffic Sources, then Referring Sites

正確答案: D

最新的Google Reporting and Analysis Exam Practice Test - adwords-reporting免費考試真題

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