最新的Google Search Fundamentals Exam Practice Test - adwords-fundamentals免費考試真題

A. Appear in both the natural search results and sponsored listings.

B. Improve the quality of landing pages that receive traffic from the campaign.

C. Ensure conversion tracking is working properly.

D. Improve return on investment (ROI) of the campaign.

A. Desktop and laptop computers

B. iPhones and similar mobile devices that use full (HTML) browsers

C. Standard mobile phones that use mobile (WAP) browsers

D. Electronic readers with Internet connections

A. Their web pages are not generating the desired conversion results.

B. Their landing pages generate error messages.

C. The number of impressions for their website has decreased.

D. The number of clicks to their websites has decreased.

A. Relevant pages across the entire network" then select the placements where the ads will appear.

B. Select to target "Relevant pages only on the placements I manage," then select the placements where the ads will appear.

C. Select to target "Relevant pages only on the placements I manage," then add keywords to the appropriate ad groups.

D. Select to target "Relevant pages across the entire network," then add keywords to the appropriate ad groups.

A. Blend the call to action into the rest of the image

B. Create new display ads that clash with the publisher's site for emphasis

C. Create multiple display ads with different colors and font

D. Stick with the same template and let it run for at least three months

A. More impressions on the Google Display Network.

B. A low average cost-per-click (CPC) on Google search.

C. Impressions only on the Google Search Network.

D. A low Quality Score on the Google Search Network.

A. Custom-branded merchandiser tracking inquiries, some of which convert to a deal

B. Network security company tracking free trials, some of which convert to a purchase

C. Improve comedy group promoting a mysterious video with no immediate ways to interact

D. Retail e-commerce selling luxury hats and tracking transactions

A. Create duplicate ad groups with identical keywords and different ad variations.

B. Create additional AdWords accounts for low-performing keywords.

C. Determine if campaigns are meeting overall marketing and conversion goals.

D. Compare campaign performance to that of individual competitors.

A. All of the above.

B. Ads can't use call-to-action phrases such as "click here", or "See this site."

C. Ads can't use exclamation points (!) or question marks (?).

D. Ads cannot contain words that are not directly related to the keyword that the ad is targeting.

A. Ads cannot contain that amount of characters.

B. Ads cannot contain the phrase "See more!"

C. Ads cannot contain exclamation points.

D. Ads cannot simulate email inbox notifications or fake "friend/crush" requests.

A. Have low maximum cost-per click (CPC) bids.

B. Appear in another campaign within the account.

C. Also appear in the add text.

D. Appears in a user's search query.

A. Control delivery of your ads so that they appear only to users in a specific geographic location.

B. Manage your daily budget according to which keywords are a priority.

C. Organize your ads by a common theme, such as the types of products or services you want to advertise.

D. Control the specific sites that your ad will be targeted to on the Google Display Network.