最新的DMI Professional Diploma in Digital Marketing - PDDM免費考試真題
View the illustration shown and identify the ad format indicated with the green arrow. Choose one of the following:
Exhibit:
Exhibit:
正確答案: A
You understand there is a valuable metric which measures the effectiveness of campaigns
you run in relation to sales of different products. What is this called? Choose one of the following:
you run in relation to sales of different products. What is this called? Choose one of the following:
正確答案: B
HOTSPOT
Where would you first click in the Google Analytics screen shown in order to see which devices are being used to access your website?
Where would you first click in the Google Analytics screen shown in order to see which devices are being used to access your website?
正確答案:
What term describes the process of collecting, measuring and analyzing website data? Choose one of the following:
Exhibit:
Exhibit:
正確答案: C
With mobile marketing, an explicit opt-in to messages should be requested or confirmed in the first instance from the end-user. What is this approach part of? Choose one of the following:
Exhibit:
Exhibit:
正確答案: D
What is displayed in the Google AdWords screen below? Choose one of the following:
Exhibit:
Exhibit:
正確答案: A
HOTSPOT
You are about to search for a specific group on LinkedIn - which tab would you click on the screen below to enable you to search for a Group?
You are about to search for a specific group on LinkedIn - which tab would you click on the screen below to enable you to search for a Group?
正確答案:
HOTSPOT
You are in the process of creating a Brochure Download goal within Google Analytics. Where would you click on the screen shown below in order to choose the correct goal type.
You are in the process of creating a Brochure Download goal within Google Analytics. Where would you click on the screen shown below in order to choose the correct goal type.
正確答案:
What are the two complementary component aspects to Search Engine Marketing (SEM)? Choose one from the following:
正確答案: A
You wish to make the most of your email marketing campaign. Which practice can help with Click Through Rates? Choose one of the following:
Exhibit:
Exhibit:
正確答案: B
What factors do email filters screen incoming email messages on? Choose TWO of the following:
正確答案: B,D
You wish to have your product name display as the primary search link in organic search results. Which meta tag will help you achieve this? Choose one of the following:
正確答案: C
You have learned about some downsides with display advertising. Which one of the following is such a downside? Choose one of the following:
正確答案: C
Which one of the following is considered as the first step in a social media marketing campaign? Choose one of the following:
Exhibit:
Exhibit:
正確答案: C