最新的PDMA Product Development Professional (NPDP) Certification - NPDP免費考試真題
The purpose of market research in the Concept Evaluation Stage is select projects for funding. Typical market research techniques include secondary research and market testing
正確答案: A
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In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?
正確答案: D
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Who is responsible for setting the corporate and business strategy?
正確答案: D
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The purpose of the Business Case Stage is a detailed investigation of the project and involves secondary research.
正確答案: A
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A weakness of NPV method for assesing projects in portfolio management is that:
正確答案: A
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Which of the following statements is the best regarding the use of market testing during new product launch?
正確答案: D
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The role responsible for estabilishing the product innovatio process and for ensuring its quality and consistency and ongoing training in its application is called:
正確答案: A
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What type of team structure should be chosen when the challenge is to break entirely from the past, enter a new market, or do something radically different technically or commercially?
正確答案: B
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__________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.
正確答案: A
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Regarding senior management's involvement in new product development, which of the following statements is most appropriate?
正確答案: A
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Social media is particularly good for reaching ____:
正確答案: D
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The purpose of the Testing & Validation Stage is to test and trial the product in the market, the lab and the production system.
正確答案: B
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Which of the following are advantages of surveys?
I. There are excellent statistical tools available for analyzing survey data II. Surveys can detect differences between groups III. Surveys can detect trends over time IV. Surveys can be used to test hypotheses
I. There are excellent statistical tools available for analyzing survey data II. Surveys can detect differences between groups III. Surveys can detect trends over time IV. Surveys can be used to test hypotheses
正確答案: D
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Allocating resources across a set of projects to optimize performance is knowne as:
正確答案: C
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