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問題 #1

What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A. Facebook Marketing Partner
B. Ads Manager
C. Power Editor
D. Fan Page

問題 #2

Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
B. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
C. Buy through the reach and frequency and set a frequency of 2 every 7 days.
D. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
E. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.

問題 #3

You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

A. Use website conversions to integrate with offline conversions.
B. Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
C. Integrate your CRM system with your offline conversions.
D. Use digital receipts instead of printed receipts to enable offline conversions.
E. Use a Point Of Sale provider to integrate offline conversions.

問題 #4

Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

A. Use attention-grabbing video ads on Instagram to new audiences.
B. Use conversion ads to the checkout page for new audiences.
C. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
D. Create app install campaigns for people who have visited the website.
E. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
F. Create app install campaigns for people who have finalized a purchase for the following 15 days.

問題 #5

An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

A. You delete Facebook placement
B. You change the objective to engagement
C. You add another audience
D. There is nothing you can do to improve CPM costs
E. You include Audience Network as an additional placement
F. You delete Instagram from your placement

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