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問題 #1

You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A. Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B. Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
C. Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D. Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
E. Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.

問題 #2

On an average, at what rate does data decay?

A. 2% per month
B. 20% per week
C. 2% per year
D. 12% per month

問題 #3

A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B. Submit Taxonomy Maintenance requests to My Oracle Support.
C. Use Taxonomy Management in the Partner User Interface.
D. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.

問題 #4

Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A. Self-service OnRamp
B. Managed classification
C. Corporate classification
D. Self-classification

問題 #5

Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A. Only data on users that are seen on a go-forward basis is sent.
B. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
C. Uses a transparent 1x1 image pixel
D. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
E. Audience data on past users is sent.

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